The Power of Pinterest for E-commerce: Why Every Business Should Be Using It
As the world of e-commerce continues to grow, businesses are always on the lookout for new ways to reach their target audience. One platform that's gaining increasing popularity is Pinterest. Yes, you read that right! Pinterest, the virtual bulletin board where people go to save and share their favorite images, is quickly becoming a go-to platform for businesses looking to increase their online visibility and drive sales. With over 400 million active users, Pinterest is a goldmine for businesses looking to expand their reach and connect with potential customers. In this article, we'll explore the power of Pinterest for e-commerce and why every business should be using it. From its visual appeal to its ability to drive traffic to your website, we'll show you why Pinterest is a must-have tool in your e-commerce marketing arsenal. So, whether you're a small business owner or a marketing professional, read on to discover the power of Pinterest and how it can help you take your e-commerce game to the next level.
Why Pinterest is important for e-commerce businesses
Pinterest is a visual search engine that allows users to discover, save, and share ideas and products. In recent years, Pinterest has evolved into a powerful marketing tool for e-commerce businesses looking to increase their online visibility and drive sales. Here are some reasons why Pinterest is important for e-commerce businesses:
Visual appeal
Pinterest's visual nature makes it an ideal platform for showcasing products and inspiring customers. With Pinterest, businesses can create visually appealing boards and pins that showcase their products in a way that's both inspiring and engaging. This visual appeal helps businesses to stand out in a crowded online marketplace and capture the attention of potential customers.
Search engine optimization
Pinterest is a powerful search engine that can drive traffic to your website. When users search for products on Pinterest, they are presented with a variety of pins, including those from businesses. By optimizing your pins and boards for search, you can increase your visibility on Pinterest and drive traffic to your website.
Targeted audience
Pinterest has over 400 million active users, many of whom are actively searching for products and ideas. This makes Pinterest a valuable platform for businesses looking to connect with a targeted audience. By creating boards and pins that appeal to your target audience, you can increase engagement and drive sales.
Pinterest statistics for e-commerce
To understand the power of Pinterest for e-commerce, let's take a look at some statistics:
According to Pinterest, 83% of users have made a purchase based on content they saw from brands on Pinterest.
87% of Pinterest users have purchased a product because of Pinterest.
Pinterest drives 33% more referral traffic to shopping sites than Facebook.
The average order value of sales referred by Pinterest is $50, higher than any other major social platform.
These statistics show that Pinterest is a valuable platform for e-commerce businesses looking to increase sales and drive traffic to their websites.
Setting up a Pinterest business account
To get started on Pinterest, you'll need to create a business account. Here's how to do it:
Go to pinterest.com/business/create/.
Enter your email address and password.
Enter your business name and website.
Select your business type and click Create Account.
Once you've created your account, you'll need to optimize your profile and create boards that showcase your products.
Creating a Pinterest content strategy
To succeed on Pinterest, you need to have a solid content strategy. Here are some tips for creating a Pinterest content strategy:
Know your audience
To create content that resonates with your audience, you need to understand who they are and what they're interested in. Use Pinterest Analytics to gather data about your audience and create boards and pins that appeal to their interests.
Optimize your content for search
To increase your visibility on Pinterest, you need to optimize your content for search. Use keywords in your board and pin descriptions, and make sure your pins are visually appealing and relevant to your target audience.
Use a variety of content types
To keep your audience engaged, use a variety of content types, including product pins, lifestyle images, and how-to guides. This variety will help keep your audience engaged and increase the likelihood of your content being shared.
Tips for optimizing your Pinterest profile and boards
To get the most out of your Pinterest account, you need to optimize your profile and boards. Here are some tips:
Use high-quality images
Pinterest is a visual platform, so you need to use high-quality images that showcase your products in the best possible light. Use professional product photography or lifestyle images to create visually appealing pins and boards.
Use keywords in your board and pin descriptions
To increase your visibility on Pinterest, use keywords in your board and pin descriptions. This will help your content appear in search results when users search for relevant topics.
Organize your boards logically
To make it easy for users to navigate your account, organize your boards logically. Use clear, descriptive board titles and arrange your boards in a logical order.
Creating visually appealing pins
To succeed on Pinterest, you need to create visually appealing pins that capture the attention of your audience. Here are some tips:
Use high-quality images
As mentioned earlier, high-quality images are essential for creating visually appealing pins. Use professional product photography or lifestyle images to showcase your products in the best possible light.
Use text overlays
To make your pins stand out, use text overlays to add context and information to your images. Use clear, easy-to-read fonts and make sure your text is relevant to the image.
Use branded imagery
To increase brand recognition, use branded imagery in your pins. Use your brand colors and fonts to create a consistent look and feel across your Pinterest account.
Promoted pins and advertising on Pinterest
In addition to organic pins, businesses can also use promoted pins to reach a larger audience. Promoted pins are paid ads that appear in search results and on users' home feeds. Here are some tips for using promoted pins:
Target your audience
To get the most out of your promoted pins, target your audience based on their interests and behaviors. Use Pinterest's targeting options to reach users who are most likely to be interested in your products.
Use high-quality images and clear messaging
As with organic pins, it's essential to use high-quality images and clear messaging in your promoted pins. Use eye-catching imagery and clear, concise messaging to capture the attention of your audience.
Test and optimize your campaigns
To get the best results from your promoted pins, test and optimize your campaigns regularly. Use Pinterest Analytics to track the performance of your campaigns and make adjustments as needed.
Pinterest analytics and tracking ROI
To measure the success of your Pinterest marketing efforts, you need to track your ROI. Here are some tips for tracking your ROI on Pinterest:
Set up Pinterest Analytics
Pinterest Analytics is a free tool that allows you to track the performance of your account and pins. Use it to track metrics such as impressions, clicks, and saves.
Use UTM parameters
To track the performance of your Pinterest campaigns in Google Analytics, use UTM parameters in your URLs. This will allow you to track the traffic and conversions generated by your Pinterest campaigns.
Calculate your ROI
To calculate your ROI, divide your total revenue generated by Pinterest by the total cost of your Pinterest marketing efforts. This will give you a clear picture of the return on investment you're getting from Pinterest.
Successful examples of e-commerce businesses on Pinterest
To see the power of Pinterest in action, let's take a look at some successful e-commerce businesses on Pinterest:
Lulus
Lulus is a popular online fashion retailer that has built a strong presence on Pinterest. Their boards feature a mix of product images, lifestyle shots, and how-to guides, all of which are visually appealing and engaging.
Wayfair
Wayfair is an online home goods retailer that uses Pinterest to showcase their products and inspire their audience. Their boards feature a mix of product images and lifestyle shots, all of which are organized into logical categories.
Etsy
Etsy is an online marketplace that sells handmade and vintage items. They use Pinterest to showcase their products and connect with their audience. Their boards feature a mix of product images and lifestyle shots, all of which are visually appealing and engaging.
Conclusion
As we've seen, Pinterest is a powerful platform for e-commerce businesses looking to increase their online visibility and drive sales. By creating visually appealing pins and boards, optimizing your content for search, and using Pinterest's targeting options, you can connect with a targeted audience and drive traffic to your website. So, whether you're a small business owner or a marketing professional, don't overlook the power of Pinterest in your e-commerce marketing strategy.
