Pinterest Marketing for Men: How to Effectively Target Male Audiences on the Platform
Hey all, lets talk Pinterest today, from a males perspective. Pinterest is often perceived as a platform primarily used by women, but that stereotype is not only untrue, it's also limiting for businesses that are targeting male audiences. In reality, Pinterest has a diverse user base that includes men of all ages and interests.
In fact, according to Pinterest's own data, over 50% of new users on the platform are men. And while it's true that women are more likely to use Pinterest for planning events, finding fashion and beauty inspiration, and creating home decor boards, men are just as likely to use Pinterest for finding recipes, DIY projects, and fitness motivation.
This means that Pinterest can be an effective marketing tool for businesses targeting male audiences. Here are a few ways businesses can use Pinterest to reach and engage with male users:
Create boards specifically for male audiences: If your business targets male audiences, consider creating boards that showcase your products or services in a way that will appeal to men. For example, if you sell outdoor gear, create boards featuring your products being used in rugged, outdoor settings.
Use relevant keywords: Pinterest is a search-based platform, so it's important to include relevant keywords in your board titles and descriptions to make it easier for users to find your content. For example, if you sell men's grooming products, include keywords like "beard care" and "hair styling" in your board titles and descriptions.
Collaborate with male influencers: Pinterest allows you to collaborate with influencers to reach new audiences. If your business targets male audiences, consider collaborating with male influencers who align with your brand values and have a large following on Pinterest.
Promote your Pinterest content on other social media platforms: While Pinterest may not have the same reach as platforms like Facebook or Instagram, it's still a valuable marketing tool. Promote your Pinterest content on your other social media platforms to drive traffic back to your boards.
Pinterest is not just for girls. It's a diverse platform that can be effective for marketing to male audiences. By creating boards specifically for male audiences, using relevant keywords, collaborating with male influencers, and promoting your Pinterest content on other social media platforms, businesses can tap into the power of Pinterest to reach and engage with male users.
That's all for now, folks. As always, stay tuned for more no-nonsense business advice from your boy Max.
