Pin Your Way to Success: The Ultimate List of Pinterest Tools for Marketers

May 27

In today's digital age, social media platforms have become indispensable tools for businesses to connect with their audience, build brand awareness, and drive traffic to their websites. One social media platform that has rapidly gained popularity among marketers in recent years is Pinterest. With over 400 million active users and a growing number of brands joining the platform, Pinterest has become a valuable marketing channel for businesses of all sizes. However, to make the most of Pinterest's potential, marketers need to equip themselves with the right tools and strategies. In this article, we'll explore the ultimate list of Pinterest tools for marketers, from analytics to scheduling, to help you take your Pinterest game to the next level. Whether you're a seasoned marketer or just starting with Pinterest, these tools can help you optimize your presence, increase engagement, and ultimately, Pin your way to success. So, let's dive in and discover the best Pinterest tools for marketers!

Benefits of using Pinterest for marketing

Pinterest is a visual discovery and bookmarking platform that allows users to find and save ideas for all their projects and interests. With its highly visual format, Pinterest has become the go-to platform for users looking for inspiration, ideas, and products to purchase. For businesses, Pinterest presents a unique opportunity to showcase their products and services to a highly engaged audience. Here are some benefits of using Pinterest for marketing:

- Increased brand visibility: Pinterest allows businesses to showcase their products and services in a visually appealing way, increasing brand visibility and awareness.
- Higher engagement: Pinterest users are highly engaged and are more likely to interact with content they find interesting. Brands can leverage this to increase engagement and drive traffic to their websites.
- Better targeting: Pinterest's search and recommendation algorithms allow brands to target their audience based on their interests and preferences, making it easier to reach the right audience.
- Higher conversion rates: Pinterest users are more likely to make a purchase than users on other social media platforms, making it a valuable platform for businesses looking to drive sales.

Pinterest Marketing Statistics

Before we dive into the best Pinterest tools for marketers, let's take a look at some Pinterest marketing statistics:

Pinterest has over 400 million active users, with 85% of them being female.
Over 2 billion searches are made on Pinterest every month.
59% of millennials use Pinterest to discover new products.
More than 90% of weekly Pinners use Pinterest to make purchase decisions.
Pins that contain prices receive 36% more likes than those that don't.

Pinterest Scheduling and Analytics Tools

Scheduling your Pins and tracking your performance is critical to success on Pinterest. Here are some tools that can help you schedule your Pins and track your analytics:

Tailwind

Tailwind is a popular Pinterest scheduling tool that allows you to schedule Pins in advance, optimize your posting schedule, and track your performance. With Tailwind, you can maximize your reach and engagement by posting at the optimal times and analyzing your performance data.

Hootsuite

Hootsuite is a social media management tool that allows you to schedule and publish Pins on Pinterest, as well as other social media platforms. With Hootsuite, you can manage all your social media accounts in one place, schedule your Pins in advance, and track your performance.

Sprout Social

Sprout Social is another social media management tool that allows you to schedule and publish Pins on Pinterest, as well as other social media platforms. With Sprout Social, you can manage all your social media accounts in one place, schedule your Pins in advance, and track your performance.

Pinterest SEO Tools for Keyword Research

Optimizing your Pins for search engines is critical to success on Pinterest. Here are some tools that can help you optimize your Pins for search:

Google Keyword Planner

Google Keyword Planner is a free keyword research tool that allows you to find the right keywords for your Pins. With Google Keyword Planner, you can identify the most relevant keywords for your content and optimize your Pins for search.

Moz Keyword Explorer

Moz Keyword Explorer is another popular keyword research tool that allows you to find the right keywords for your Pins. With Moz Keyword Explorer, you can identify the most relevant keywords for your content and optimize your Pins for search.

Ubersuggest

Ubersuggest is a keyword research tool that allows you to find the right keywords for your Pins. With Ubersuggest, you can identify the most relevant keywords for your content and optimize your Pins for search.

Pinterest Influencer Marketing Tools

Leveraging influencers on Pinterest can help you increase your reach and engagement. Here are some tools that can help you find and collaborate with influencers on Pinterest:

AspireIQ

AspireIQ is an influencer marketing platform that allows you to find and collaborate with influencers on Pinterest, as well as other social media platforms. With AspireIQ, you can manage your influencer campaigns, track your performance, and analyze your data.

Influence.co

Influence.co is another influencer marketing platform that allows you to find and collaborate with influencers on Pinterest. With Influence.co, you can manage your influencer campaigns, track your performance, and analyze your data.

Upfluence

Upfluence is a comprehensive influencer marketing platform that allows you to find and collaborate with influencers on Pinterest, as well as other social media platforms. With Upfluence, you can manage your influencer campaigns, track your performance, and analyze your data.

Pinterest Advertising Tools

Advertising on Pinterest can help you reach a larger audience and increase your sales. Here are some tools that can help you create and manage your Pinterest ads:

Pinterest Ads Manager

Pinterest Ads Manager is a self-service advertising platform that allows you to create and manage your Pinterest ads. With Pinterest Ads Manager, you can target your audience based on their interests and behaviors, create engaging ad formats, and track your performance.

AdEspresso

AdEspresso is a comprehensive advertising platform that allows you to create and manage your Pinterest ads, as well as other social media platforms. With AdEspresso, you can create engaging ad formats, target your audience based on their interests and behaviors, and analyze your performance data.

Sprinklr

Sprinklr is an all-in-one social media management and advertising platform that allows you to create and manage your Pinterest ads, as well as other social media platforms. With Sprinklr, you can create engaging ad formats, target your audience based on their interests and behaviors, and track your performance.

Pinterest Management Tools

Managing your Pinterest account can be time-consuming and challenging. Here are some tools that can help you manage your Pinterest account more effectively:

Buffer

Buffer is a social media management tool that allows you to manage your Pinterest account, as well as other social media platforms. With Buffer, you can schedule your Pins in advance, track your performance, and analyze your data.

Later

Later is a social media scheduling tool that allows you to schedule your Pins in advance, manage your content calendar, and track your performance. With Later, you can optimize your posting schedule and analyze your performance data.

Planoly

Planoly is a visual planning and scheduling tool that allows you to plan and schedule your Pins in advance, manage your content calendar, and track your performance. With Planoly, you can optimize your posting schedule and analyze your performance data.

How to choose the best Pinterest tools for your business

Choosing the right Pinterest tools for your business depends on your goals, budget, and resources. Before choosing a tool, consider the following:

Your goals: What are your goals for using Pinterest? Are you looking to increase engagement, drive traffic, or boost sales?
Your budget How much are you willing to spend on Pinterest tools? Some tools are free, while others require a monthly or annual subscription.
Your resources: Do you have the resources to manage and optimize your Pinterest presence? Some tools require a significant amount of time and effort to use effectively.

Once you've identified your goals, budget, and resources, research different tools to find the ones that best meet your needs.

Conclusion

Pinterest is a valuable marketing channel for businesses looking to connect with their audience, increase brand awareness, and drive traffic to their websites. By using the right tools and strategies, marketers can optimize their presence on Pinterest, increase engagement, and ultimately, Pin their way to success. Whether you're a seasoned marketer or just starting with Pinterest, these tools can help you take your Pinterest game to the next level. So, choose the tools that work best for your business, and start Pinning your way to success!

Maxwell Steiner